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How AI visibility actually works.
Guides from 99 Visibility Score on getting named in AI answers: how we measure a visibility score, what moves it, and what to fix first.
AI visibility · Citations
How citations move your AI visibility score
Citations and mentions are different things, but one often leads to the other. How citations feed a visibility score, which kinds matter most, and how to tell whether a new citation actually moved anything.
Read the post- AI visibility · Measurement
How often should you measure AI visibility?
Why we collect AI visibility data throughout the month but report it monthly, how many checks a prompt needs, when to look more often, and how to tell a real change from noise.
- AI visibility · Prompt sets
How to build a buyer prompt set for your AI visibility score
A step-by-step method for building the fixed list of buyer prompts behind a visibility score: scope, raw buyer language, writing rules, tagging, sizing, sign-off and the change log.
- AI visibility · Perplexity
How to show up in Perplexity answers (2026)
How to get your brand named in Perplexity answers: let PerplexityBot in, check your firewall, read the sources Perplexity already cites, publish pages worth citing, and measure the result.
- AI visibility · GEO
How to raise your AI visibility score: a 90-day plan
A 90-day plan for raising your AI visibility score: set a baseline, fix crawler access, close content gaps, earn citations on the sources engines use, then re-measure.
- AI visibility · Reporting
How to read a visibility score report
A section-by-section guide to a monthly AI visibility score report: method, headline, prompt movement, competitors, citations, crawler access and AI-referred traffic, plus the questions worth asking.
- AI visibility · Strategy
Setting a realistic AI visibility target
How to set an AI visibility target you can defend: start from your own baseline, use the leading competitor as a reference, set targets in prompts rather than percentages, and review them each quarter.
- AI visibility · Share of voice
Visibility score vs share of voice: which number should you report?
Visibility score and share of voice come from the same AI answers but answer different questions. How each is calculated, when they disagree, and which one belongs in front of leadership.
- AI visibility · GEO
What is an AI visibility score, and how do you calculate it?
A plain definition of the AI visibility score, a worked example, per-engine versus blended scores, and why the prompt set matters more than the headline number.
- AI visibility · GEO
Why ChatGPT doesn't mention your brand (and what to fix first)
Five common reasons ChatGPT leaves a brand out of its answers, how to check each one, and the order we fix them in.
- AI visibility · AI engines
Why your visibility score differs by engine
ChatGPT, Perplexity, Gemini and Google AI Overviews can give the same brand very different scores on the same prompts. The usual causes, how to check each one, and what to do about a weak engine.